Grab your print styles and paste them into your mobile stylesheet. You’ll need to take a few of the items you hid (such as navigation), bring them back and give them some style. As with print, focus on what’s important to this user experience and hide what’s not.
We’re going to use the same in-line images we included in our print stylesheet to brand our mobile site. How you have them set up in your print style may be all you need. If not, feel free to use “width” on them to make them fit. I typically recommend against using css to change the height/width of images, but I make an exception in this case.
Since most of your content images are going to be wider than the screens of most phones, you should add max-width:100% to images in your content.
One of the first things a basic mobile user should see on your page (either immediately preceding or following the header) is skip links. This is a list of anchor tags to key elements on your page. At a minimum, it should include links to navigation and content. As an added bonus, these links are helpful to screen readers as well. Be sure to hide this list in your print and screen stylesheets.
When it comes to body copy on the web, there has been a long-standing serif vs sans-serif debate. As a personal preference, I usually go with sans-serif for screen body copy (serif for titles), and serif for print. If you look at my print stylesheet, you’ll see the following font stack:
Georgia, Times, "Times New Roman", serif
For screen and basic mobile, I’m using:
"Lucida Grande", Lucida, Helvetica, Arial, sans-serif
If recent trends tell us anything, it’s that an increasing percentage of web users are going to be accessing our sites on small screens. As developers, it’s our responsibility to to give at least a passing nod to these users and give them a pleasant experience. Offering basic mobile styles is the first step.