When we really want to grab the audiences’ attention, we do two things. First, we increase the height of the emergency bar and change the color to red. Second, the feature story is replaced by the emergency notification. This is “Level Two: Local but Critical”.
Our mobile site monitors the same file, and in case of emergency the “Emergency” icon is tagged with a notification symbol. Viewing the section then displays the current message. Simple, but effective. We saw visits to this section jump exponentially during our snow closing back in February 2011.
The huge advantage to this approach is that we can display emergency information on dozens (soon to be hundreds) of Notre Dame sites by changing a single file. The script to display the message is available to all Notre Dame developers to include in their sites, and is a simple cut-and-paste install.