Teenager’s UX: Designing for Teens

The Nielsen Norman Group performed a study of teenagers and how they use the web. Some interesting notes:

  • Teenagers dislike tiny font sizes as much as adults do
  • Make sure your site loads quickly. Slow, sluggish sites are frustrating to anybody, but they’re especially offensive to young audiences who expect instant gratification.
  • All of the teenagers in our most recent study had mobile devices, but not all had laptops or computers. Therefore, teens are often viewing your content from the palm of their hand.
  • Teens often work on touch-enabled devices, making interactions that require precision — such as dropdown menus, drag-and-drop, and small buttons — difficult. Design elements such as rollover effects and small click zones are also problematic, if they’re usable at all.
  • Teens’ overconfidence combined with their developing cognitive abilities means they often give up quickly and blame the website’s design. They don’t blame themselves, they blame you.

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